Ethical intensity is the degree of moral importance given to an issue. This six factors that influence ethical intensity are:
- magnitude of consequences( the harm or benefits accruing to individuals affected by a decision or behavior);
- probability of effect (the likelihood that if a decision is implemented it will lead to the harm or benefit predicted);
- social consensus i(the amount of public agreement that a proposed decision is bad or good);
- temporal immediacy (the length of time that elapses between making a decision and when the consequences of that decision are known);
- proximity (the sense of closeness (social, cultural, psychological, or physical) that the decision maker has for victims or beneficiaries of the decision) and
- concentration of effect (the inverse function of the number of people affected by a decision)